Effective Date: November 2012
Who are we?
We are Merlinroute Ltd t/a Lorien Trust. We are
registered in the England & Wales under company number 03029544. Our
registered office is as follows.
We own and operate this website.
Our contact details can be found at the bottom of each
page on our site. Please get in touch if you have any questions or feedback
about this policy.
Data Protection Act 1998.
Merlinroute Ltd t/a Lorien Trust is registered with the
Information Commissioners Office in accordance with the Data Protection Act
1998. Our Data Controller is Merlinroute LTD and our registrar entry is
What’s the point of this policy?
The idea is that we tell you how we deal your “personal
data”. (This is the technical term for information about any identified or
identifiable living person). Please read on to find out what kind of personal
data we collect, how we use and protect it, to whom we disclose it and how you
can access and rectify it.
Please don’t use our site unless you are completely happy
with this policy. If you do use our site, we’ll assume that you do accept it.
Might the policy change?
It may well do and so you should check it whenever you visit
our site. We’ll assume you agree to the revised policy if you use the site
after the effective date shown at the top of the policy.
What personal or other data do we collect?
We collect and store the information which you give us
via forms on our site – such as your name, contact details and the information
we request if you are registering for one of our events – or when communicating
with us by email or in some other way.
We may receive and store certain information
automatically when you interact with us. Examples include the internet protocol
(IP) address used to connect your computer to the internet, connection
information such as browser type and version, your operating system and
platform, a unique reference number linked to the data you enter on our system,
login details, the full URL clickstream to, through and from our site
(including date and time), cookie number, activity on our website including the
pages you visited and searches you made.
What about cookies?
future). A cookie is a small amount of data that is sent to your browser from a
web server and stored on your computer’s hard drive so that the site can
remember who you are. A cookie will typically contain the name of the domain
from which the cookie has come, the “lifetime” of the cookie, and a value,
usually a randomly generated unique number. Cookies cannot read your hard
Session cookies are temporary cookies that remain in the
cookie file of your browser until you leave the site. We use session cookies to
recognise you within each session on our website.
Persistent cookies stay in the cookie file of your
browser for longer (though how long will depend on the lifetime of the specific
cookie). We use persistent cookies to recognize you when you return to the
website and to provide us with web statistics relating to use of our website.
Usually, you can modify the settings of your browser to
accept or reject all cookies or be notified when a cookie is set. For further
information on cookies and cookie settings, including how to delete cookies,
visit www.allaboutcookies.org. You can continue to use our site if you reject
cookies, but its functionality may be limited.
Third Party Advertisers
do many other sites, we use third party advertisers and/or internet advertising
companies working for them to fill ad space on our site (or may do so in
(known as action tags, single pixel gifs and web beacons) to assess information
about your visits to this and other sites. This is so they can track the
effectiveness of their campaigns (including whether these ads are clicked on or
viewed by users and later purchases by such users), avoid showing you the same
ad repeatedly and display ads on this and other sites tailored to your
preferences. We don’t have any access to or control over these third party
technologies and they aren’t covered by this policy. If you would like more information
about these practices and to know your choices about not having this
information used by certain of these companies, please click here. Please
contact the third parties directly for more information about their privacy
How do we use your personal data?
We use your personal data to provide our goods and
services e.g. send service messages, process payments, administer or events
and/or fulfil orders for goods.
We use your personal data to help us communicate with you
effectively should you try to contact us via our site including verification of
any claims you may make.
If you have agreed on our site, we may use your personal
data to send you emails (or other communications) with details of our or third
party goods or services which may be of interest to you including information
about special offers or promotions.
recognize you when you visit or return to our site so we can show you ads or
other content tailored to your preferences, to track anonymised traffic and
usage patterns, to prevent or detect fraud or abuses or to help us improve our
We retain personal data from closed accounts in order to
comply with legal obligations, enforce our terms and conditions, prevent fraud,
collect any fees owed, resolve disputes, troubleshoot problems, assist with any
investigations and take other actions as permitted by law.
We may access, remove, alter, or store or otherwise use
any personal data if we think you have or may have breached our terms and
conditions or to enforce our rights or protect the public or where if we are
required to do so by law or appropriate authority.
How do we protect personal data?
Security is a high priority. We take appropriate
precautions to protect personal data from loss, misuse, unauthorised access or
disclosure, alteration or destruction using the same safeguards as we use for
our own proprietary information.
Don’t forget that email and other electronic
communications are not secure if they haven’t been encrypted. Your
communications may pass through servers in a number of countries before they
reach us. So, we don’t accept responsibility for any unauthorised access to or
loss of personal data that stems from a cause beyond our control. Nor can we be
held responsible for the actions or omissions of other users or third parties
who may misuse your personal data which they collect from the site.
To whom do we disclose personal data?
Payment details including credit card numbers are
supplied direct to our banking partner mentioned on our site. We don’t receive
or store such information.
We may allow access to your personal data by third
parties who supply us with a service – for the purpose of their service only
and in accordance with our instructions. Examples include couriers (to enable
delivery of goods), website hosts and businesses which assist us in undertaking
communications or monitoring our site.
You will be pleased to hear that we don’t provide your
personal data to third parties for marketing purposes.
We may disclose personal data so far as reasonably
If we think you have or may have breached our terms and
conditions or to enforce our rights or protect the public or where we have
reasonable grounds for believing that a criminal act has been committed) or if
we are required to do so by law or appropriate authority; or
In the case of an actual or proposed (including
negotiations for a) sale or merger or business combination involving of all or
the relevant part of our business.
We may store or transfer personal data outside the
European Economic Area for the purposes stated in this policy.
Except as otherwise specifically included in this policy,
this document addresses only the use and disclosure of information we collect
from you. If you disclose your information to third parties, different rules
may apply to their use or disclosure of your information.
How can you access and rectify personal data?
You can access and rectify your personal data by
contacting us by the means shown on our website. We may charge an
administration fee in line with data protection laws.
For information about your rights under UK data
protection laws, see the website of the UK Information Commissioner